Every brand needs a visual presence. A bad visual presence leads to bad overall brand presence. Be careful and consider hiring a professional to manage your brands visual presence.
Unnecessary visuals that don’t match the rest of your brand often don’t go over well…
I like the older models better with the smaller branding.. These are just shitty and unnecessary. Get the OG. pic.twitter.com/WiafUAds8j
— Rhay. (@Rhay1991) February 15, 2017
Somebody will always notice if your visuals are off…
@Pedroquintero @panasonic_br @MichaelPhelps the logo is misaligned! Bad branding. Who was the star who designed that? Seems visual effect.
— José (@Rabasso) August 13, 2016
People connect and react strongly to visuals…
oh my god i just hate her visual language. from her branding to her fashion. just bad ideas stacked over each other
— Identikit™ (@identikit_mx) February 6, 2016
No matter the scale or importance, people will always have something to say…
Why does the #Grammys visual branding suck so bad? #powerpoint
— Aaron J. Rayburn (@aaronrayburn) February 9, 2015
How Great Photography Can Make or Break Your Brand By Melissa Carter
https://www.whitecornercreative.com/how-great-photography-can-make-or-break-your-brand/
“In my opinion, it’s better to use NO photos than bad ones. Bad photos can really turn people off. Not only do they look bad, but they make people question how serious you are about your business. Bad photos mean you weren’t willing to hire a photographer, or buy stock photos, or at the very least work hard to take photos yourself. If you aren’t willing to invest in your biz, why should they invest in you?
On the other hand, good photos can take your brand to the next level. Good photos make people click through to your site. Not only do they look great, but they make people want to purchase the experience that the photo provides, beyond just the product or service itself. If you were willing to invest in your biz, your product must be worth it, so they’ll invest in you!”
Bad visuals affect how people view a brand, people are visual beings so bad imagery can have major consequences.
Life and Design 