Typography can be a crucial part of a brand. Bad typography can interfere with peoples’ first impression of a brand. Be careful when deciding what typography to use and how its layout.
Using direction and a simple colour scheme keeps it simple yet engaging.
— Pentagram Design (@pentagram) March 12, 2017
Simple and legible is the way to go, use an appropriate colour scheme.
— Siegel+Gale (@SiegelGale) March 17, 2017
Typography can make people feel a certain way and affect their first impression of a brand.
— ✨Imagery Creative ✨ (@imagerycreative) March 17, 2017
“Good typography is measured by how well it reinforces the meaning of the text, not by some abstract scale of merit. Typographic choices that work for one text won’t necessarily work for another. (Corollary: good typographers don’t rely on rote solutions. One size never fits all.)”
Typography when used correctly helps to give individuals a general idea about a brand. It can be used in ways that promote a certain mood or atmosphere that goes along with the brand.