Make it or Break it: The Importance of Design Planning


There is design aspects in almost every industry. Design is less effective when there is no planning or coherent thought process behind it. In order to make campaigns and other project as impactful as possible take the time to properly plan out the design.

Lack of design planning and consideration is even prevalent at major events.

Poor design planning can lead to decreased usability and frustration.


Poor design planning can cause campaigns to be less effective.


The 5 P’s of Success – Proper- Planning- Prevents- Poor- Performance- By Jennifer Brouwer

“Thoughtful, detailed planning is so important when starting a project. Start by making lists that detail what you want to accomplish (scope of work), who will be involved (the design team and trades), and what will you need to make it all happen (the budget). Be specific and research each category so that very detail has been addressed and nothing has been overlooked.”

Poor planning can ruin campaigns and other projects you find yourself working on. Remember to take time and consider the planning of your design before you go to execute it. It could save your project.


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